In my view, this book is the PPC bible. Stunningly up to date, the authors seem intent on keeping it that way. Tracking, click fraud, branding, local advertising are all covered, plus plenty of background and tips from pros. Among much other material, the book identifies a top-ten PPC providers (Google, Yahoo!, FindWhat, Kanoodle, etc.), then lists 12 more second-tier providers (BrainFox, Findology, GoClick, etc.), then presents a table with 30 more PPC engines that offer pre-funded accounts.
  Brad Hill

Search Marketing Standard
First & Only Print Magazine Covering Search Marketing


Pay-Per-Click Search Engine Marketing Handbook was conceived by Boris and Eugene Mordkovich, the dynamic founders of MordComm, Inc.

MordComm, Inc. is a New York based firm on a mission to help small businesses and entrepreneurs get the most out of search engine marketing.

Their clients have long appreciated the company’s straightforward, down-to-earth approach to search engine marketing and find it refreshingly honest in an online world filled with hype. So often, the very resources available tend to suffer from the same problem. Recognizing the need for an in-depth handbook, focused on the real-world demands experienced by those running online marketing businesses, Boris and Eugene created Pay-Per-Click Search Engine Marketing Handbook.

Each chapter has been carefully oriented to address a single important issue involved in running a successful online advertising campaign. And unlike many online e-books and reference guides, they have uniquely addressed the issue that just “getting clicks” isn’t enough… one must know how to create a compelling website that generates revenue!

Their backgrounds have especially oriented them towards the needs of this marketplace. The two gained early success providing practical tools to help businesses get the most our of their search marketing ventures. Turning toward the booming field of Pay-Per-Click advertising, MordComm, Inc. launched Pay Per Click Universe - a resource and information website for the Pay Per Click.

The company also began an intensive research and development effort to create an outstanding ad management, tracking, and fraud prevention program - AdWatcher. Launched in early 2005, it’s already becoming one of the pay-per-click advertising community’s most popular and relied-upon tools. It has also led to the development of a new bid management tool - AdScientist.

In 2006, the team has published a new quarterly print publication dedicated to covering search marketing industry - Search Marketing Standard. The first and currently the only magazine in this field, it has since attracted over 35,000 readers and is currently considered the leading resource for search marketing resources, news and advice.

Now, with the all-new 2nd edition of Pay-Per-Click Search Engine Marketing Handbook, Boris and Eugene have extended their knowledge and expertise beyond the limitations of their companies, to anyone and everyone who wishes to have a successful online marketing enterprise.

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