You’ve got products. You’ve got a website. You’re ready to do business. Now, how do you get customers to your site? You will find the answers in the…

Pay-Per-Click Search Engine Marketing Handbook
Low Cost Strategies for Attracting NEW Customers Using
Google, MSN, Yahoo & Other Search Engines

In this book, Pay-Per-Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic “Pay Per Click 101” information - how pay per click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works and what doesn’t - to the most advanced PPC strategies being used today, including contextual advertising, social media, click fraud, local search, and more!


In my view, this book is the PPC bible. Stunningly up to date, the authors seem intent on keeping it that way. Tracking, click fraud, branding, local advertising are all covered, plus plenty of background and tips from pros. Among much other material, the book identifies a top-ten PPC providers (Google, Yahoo!, FindWhat, Kanoodle, etc.), then lists 12 more second-tier providers (BrainFox, Findology, GoClick, etc.), then presents a table with 30 more PPC engines that offer pre-funded accounts.
  Brad Hill

Pay-Per-Click Handbook has a tremendous amount of advice, strategies, and information on search engine advertising. As you read through the book, you learn a great deal about the pros and cons of each PPC search engine. They provide detailed reviews of pay per click tools, management tools, tracking tools, and research tools. This book is a no-brainer for anyone seriously using the PPC engines. For under $50, the coupons you get alone make it worthwhile.
 Barry Schwartz

Great book!  I received my copy earlier this week and was really impressed by its high quality and comprehensive insight!  I have to admit - this may be the most thorough compilation of paid search strategies, tips and overall industry knowledge that I have ever seen!  You did a wonderful job researching the topic and putting it together in a very professional manner.
 Kevin Gold

Just wanted to let you know that I appreciate receiving the new Pay Per Click Search Engine Marketing Handbook very much and think you did an excellent job. It motivated me to get more involved with Yahoo's Local Match!
 Nancy Houtz

Search Marketing Standard
First & Only Print Magazine Covering Search Marketing


After reading this book, you will learn:
  • How to put your site in front of 80% of Internet users in under 24 hours
  • How Pay Per Click can be used in any type of business to drive up sales and profits
  • How ad tracking software helps you KNOW true Return On Investment (and show you what works and what wastes your money)
  • Exciting new “Local” pay per click options that allow even hometown businesses to prosper online
  • How to choose best keywords AND bid effectively on them (and why #1 is usually not worth the money)
  • How to write a PPC ad to get better results than your competitors
  • How to expose your ads to thousands of people without paying a cent
  • How to use research and bid management tools
  • How businesses without a website can still use local PPC
  • If you can you trust the tools and reports the search engines provide?
  • What are the Top 10 PPC Search Engines

And, we cover in depth other vital marketing concepts important to any business, such as--

  • Website strategies to convert more visitors into buyers, then into repeat buyers (does your site work well?)
  • When you should use an outside marketing firm, and when you should do ot yourself
  • How to get thousands of people to view your ads without paying a penny
  • Split testing using 3rd party tools (the best way to determine the most effective ones)
  • Click fraud, and the tools, methods and techniques that protect your business online
  • Affiliate, partnership options and other ways to enhance profits with ZERO additional expense
  • Pay Per Lead, Pay Per Sale & Pay Per Call -- and how to use them ALL

You also get full Reviews of the newest PPC tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, we asked 17 recognized experts in online marketing to share what they feel are the absolute most important things to do, and to avoid, to build a super-successful business on the Internet today. Their responses, along with the other detailed information in this one book, will revolutionize the way you do business online.

Order Now! | View Table of Contents | Download Sample Chapter

You have never read a resource book as thorough and as well thought out as the Pay-Per-Click Search Engine Marketing Handbook. You get 14 chapters, 83 sections and over 200 pages of solid, straightforward information you can use right away. For example, by using the strategies and tools described in depth in this book, you could save thousands of dollars every year – or lose it all to runaway Click Fraud alone! And with the incredible tips and techniques you’ll learn, you will get the very best keywords, the highest possible clickthrus, and convert the greatest number of visitors. With this one book, you will learn how to leave your competition in the dust!

Your cost for the Pay-Per-Click Search Engine Marketing Handbook is only $20.75 when you Order Now. And, as a FREE Bonus when you order, you will receive the acclaimed 42 page White Paper report, The Three Keys To Profitable Online Advertising covering “The Art Of Marketing,” “The Science Of Marketing,” and “Consistency & Persistency In Marketing.” This Special Report alone is worth $20.75… yours FREE with your order.

PLUS! $250 Bonus (For A Limited Time)! When you order now you get over $250 worth of credits on major PPC search engines, including Yahoo, FindWhat, Search123, Findology, SearchFeed, Kanoodle, Enhance Interactive, Mamma, Verizon SuperPages, and many others… to directly enhance your online marketing efforts right away!

Unconditional 90-Day Money Back Guarantee
Buy Pay-Per-Click Search Engine Marketing Handbook -- read it and use it for 90 days. If you’re not completely satisfied that this handbook is the most complete resource available to help you in your online advertising, just send it back for a cheerful refund, No Questions Asked.

You have everything to gain, and NOTHING to lose… Order Today!

Pay-Per-Click Search Engine Marketing Handbook
Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

For just $20.75, you get a print copy of our book, as well as FREE 42-page Guidebook, over $250 worth of Search Engine Credits and our Unconditional 90-Day Money Back Guarantee.

Order Now! | View Table of Contents | Download Sample Chapter
Read Author's Bio - Boris Mordkovich

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